Research Blog: Commercial Conventions and Codes

 

Research: Commercial Conventions and Codes

 

I am doing a KISS commercial. In KISS commercials, the audience often sees people participating in activities like modelling and scattered themes of a daily morning routine.

 

  •        In these commercials, they wear heels, dresses, tight-fitted shirts, dressy casual outfits, nice blouses, and jeans.
  •        Props would include KISS mascara, KISS eyeshadow, lipsticks, eyeliners, and more, all from that production line. If not, only one product will be displayed in the commercial. 
  •     Their appearance is happy and cheerful, ready for what comes in their day, or serious expressions to emphasize the effect of the cosmetics.
  •     In terms of audio, cosmetic commercials USUALLY have an upbeat tune playing in the background. It varies from the instrumental of a well-known song or it might alternate to an almost jazz-like song for voguing.

  1. Conventions and Codes in KISS commercials include their logo and slogan “Bring the Salon Home: KISS” at the end of their commercial. Their products have the message that they were led by a dream, fueled by passion, and powered by innovation.
  2. The props in the commercial display the KISS sign/logo to face the camera.   
  3. The commercial sometimes displays social media influencers or local to well-known models as users of KISS cosmetic products.




                                     






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