Title Research: Art of the Title

I learned that even in the animation of a production company and its credits, the director can present personality to the film. Immediately, they can set the mood or structure of the film then and there, just with credits. For example, Frank Tashlin's 20th Century Fox logo initially had a peculiar-looking man playing the cello. It gives the film humor before it even starts. It seems that back then there was more of a desire to be funny and entertaining. Everything was more theatrical. Tashlin started by the Looney Tunes cartoons. Even though he transitioned to live action films, he never strayed away from his wild, random movements. They were exaggerating each emotion but it was comedically pleasing back then. It makes me think to now because it might seem cringeworthy now.



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