Research: Commercial Conventions and Codes I am doing a KISS commercial. In KISS commercials, the audience often sees people participating in activities like modelling and scattered themes of a daily morning routine. In these commercials, they wear heels, dresses, tight-fitted shirts, dressy casual outfits, nice blouses, and jeans. Props would include KISS mascara, KISS eyeshadow, lipsticks, eyeliners, and more, all from that production line. If not, only one product will be displayed in the commercial. Their appearance is happy and cheerful, ready for what comes in their day, or serious expressions to emphasize the effect of the cosmetics. In terms of audio, cosmetic commercials USUALLY have an upbeat tune playing in the background. It varies from the instrumental of a well-known song or it might alternate to an almost jazz-like song for voguing. Conventions and Codes in KISS ...
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