AICE Media Studies

  Creative Critical Reflection How does your product use or challenge conventions AND how does it represent social groups or issues?  -My product was a commercial for KISS cosmetics. From mascara to nails, I was able to present beauty products for any generation to use to enhance their beauty. These types of commercials can be uplifting as well as down putting to viewers. In modern times, society has built women to love makeup. Many use it to hide their insecurities rather than embrace their flaws and use makeup as an art. But what about those who don’t use makeup? They are seen as unladylike or lazy and are immediately declared as a tomboy. Then for men, if they wear makeup, they are instantly labeled as gay instead of society just accepting makeup as an art. Overall, this product can inspire yet destroy societal beliefs.  How does your product engage with audiences AND how would it be distributed as a real media text ? -My product would be distributed as an ad on Instagram and YouTub

Well...it was progress! My editing was far from smooth in the finishing product, however, it was an improvement from the last production. My first obstacle was editing the commercial into 30 seconds. I had to decipher what points I felt were needed to get across to my viewers, as well as what I ultimately wanted the production to look like. There was difficulty making the clips shorter in a small amount of time. With the commercial permitting only 30 seconds, I had to really narrow down the clip or do whatever I wanted in the clip quick enough for it to make the cut. When it came to transitions from scene to scene, I had to make them sharp but not so much to where the scene would not finish. It was hard to not make it look so choppy and disorganized. That was probably the most difficult task of it all.  To edit, I used the iMovie app on my phone. Changes like cuts or added sound effects were harder to apply due to my phone screen being small. I also used different photo editing apps fo